Software for Golf Course Operators
$48,000.
That's what GolfNow's barter model takes from a typical Metro Detroit course each year. Two tee times a day, three hundred days, sold below your rack rate. High-volume courses lose $94,500 or more.
2
per day
300
days/yr
$0
TeeAhead Y1
Free your first year, then $349/mo flat. No barter, no commissions, no contract. Set against $48,000+ a year in surrendered tee times.
We migrate you in under 48 hours, and if you ever leave we migrate you back out, free. No lock-in either direction.
Here for the golf, not the back office?
I'm a golfer → see the membershipPlum Hollow CC
Today · Sat 21 May · Wave 01
× 300 days =
$48,000/yr
Receipt, Plum Hollow CC, today's wave
GolfNow doesn't charge in dollars. It charges in tee times.
Approximately two prime-time tee times per day, surrendered to "Hot Deal" discounts. On paper it sounds reasonable: free software in exchange for filling slow slots.
In practice, those slots add up. At a typical $80 peak rate across 300 operating days, the average course gives away $48,000 a year. High-volume courses at resort rates lose $94,500 or more.
It gets worse. Price-parity clauses prevent courses from offering lower rates on their own site. GolfNow keeps the data. The golfer belongs to GolfNow, not the course.
The barter math
High-volume courses at $158 resort rates: $94,500/yr.
Built for both sides of the round.
One platform. Course operators run the day from a single dashboard; golfers earn real loyalty at the courses they actually play.
For the GM
The day at a glance
Revenue, utilization, top members, and who's about to churn.
For the pro shop
The tee sheet that pays you
Every slot earns. No barter. SMS the waitlist when a gap opens.
For the regulars
Points that mean something
Earn at every course. Redeem at any. No expiration.
Loyalty that lives at the courses you actually play.
Earn at every TeeAhead course. Redeem at any. No expiration, no monthly reset, no "use it in 30 days or lose it." Eagle members earn 1.5×, Ace earns 2×.
1×
Fairway
Free, forever
1.5×
Eagle
$89/yr · most picked
2×
Ace
$159/yr · all-in
Live in 48 hours. Zero tech headaches.
Pick your game.
Start free. Upgrade when it makes sense.
Fairway
Free, forever
- —Book tee times at partner courses
- —Join partial groups as a solo or twosome
- —1× Fairway Points per dollar
- —Standard $1.49 booking fee
- —Free cancellation (1hr policy)
- —In-round service requests
Eagle
For regulars
~$7.42/mo
- —250 bonus Fairway Points on signup
- —1 complimentary round per year
- —No booking fees, always
- —1.5× Fairway Points per dollar
- —48-hour priority booking
- —1 guest pass · $10 birthday credit
- —Partner Finder access
Ace
For the all-in
~$13.25/mo
- —500 bonus Fairway Points on signup
- —2 complimentary rounds per year
- —No booking fees, always
- —2× Fairway Points per dollar
- —72-hour priority booking
- —2 guest passes · $20 birthday credit
- —Partner Finder access
Fairway Points never expire while your account is active. Play a season and 5,000 of them redeem for a complimentary round at any partner course: about every 71 rounds on Fairway, 48 as Eagle, 36 as Ace.
Most golfers start on Fairway. About 1 in 4 upgrade to Eagle within 60 days, once the included complimentary round and birthday credit have paid for the membership on their own. Start free. Upgrade when it makes sense.
The receipts are already in.
39.6%
of Brown Golf rounds went to zero-revenue barter slots over three years.
382%
online revenue increase at Windsor Parke after leaving GolfNow.
100+
independent courses left GolfNow in Q1 2025 alone.
TeeAhead charges $0 for the first ten Founding Partner courses (free first year). $349/mo flat after that. No barter. No commissions. No data extraction.
Get my damage report →Based on NGCOA member survey data and Golf Inc. industry analysis (2024) using 2 barter tee times/day at average rack rates. Windsor Parke figure: Golf Inc. / industry reporting, Windsor Parke case study. Course exodus: National Golf Course Owners Association (NGCOA), Q1 2025. Actual barter terms vary. TeeAhead is not affiliated with or endorsed by GolfNow or NBC Sports Next.
Quick answers, both sides.
For course operators
Is TeeAhead really free for courses for founding partners?
Yes. The first ten Metro Detroit courses pay $0 for their first year. After that, $349/mo flat. No commissions, no barter, ever.
What if my course already uses EZLinks, foreUP, or another system?
We can run alongside or replace. We handle the migration in under 48 hours. Reach out to billy@teeahead.com for a straight answer on your specific setup.
Do you actually pay rev share?
Yes. Stripe Connect auto-pays 10% of every membership you refer, monthly, for 12 months.
Can I export everything?
Always. Full CSV export from the Members page. Your data is yours.
For golfers
When does TeeAhead launch?
Metro Detroit, summer 2026. Waitlist members get first access plus 250 bonus Fairway Points on signup.
Will my home course actually be on TeeAhead?
We're targeting all independent Metro Detroit courses. If yours isn't on the list yet, refer them, you'll earn priority access.
Why pay $89 for Eagle when GolfPass+ is $119?
Eagle has zero booking fees (GolfPass+ charges $2.49–$3.49/round), points that never expire, partner-finder access, and works at local courses, not national chains.
Who's behind TeeAhead?
Two Metro Detroit golfers: Neil (operator-side at Outing.golf) and Billy (lifelong member). See the founders' scorecard above.
Still wondering?
Detroit · MI
Co-Founder
Co-Founder
Total · Always One TeeAhead